816 New York founder interviewed about strategic advice for small businesses

Start Small Think Big features Sarah Williams in small business article and newsletter

BROOKLYN, NY, 8/9/21 – 816 New York, a full-service brand strategy and communications agency, announced today that founder Sarah Williams has been featured in an article entitled “Back to School for Small Businesses: Marketing, Finance and Legal Tips and Tools for New and Established Small Business Owners,” from Start Small Think Big.

Williams was interviewed for the article to discuss how small businesses can approach strategic and planning challenges. She is quoted as saying:

“Integrity can be a differentiator, but too often, in a rush to become profitable or gain a large following, small businesses fail to survey their place in the market and analyze trends and underserved customers. The most significant benefit to being a small business is that you can pivot much more quickly than a big company. Studying patterns and developing strategies allows small business owners to identify their true worth and cement a more lasting purpose.”

816 New York has been a member of Start Small Think Big since early 2021. The nonprofit helps small business owners from marginalized communities create thriving businesses. Regardless of their financial status, birthplace, race, gender identity, sexual orientation, disability, or network, all people deserve the power to make decisions about their own lives. Start Small Think Big supports Black, Brown, people of color, LGBTQIA+, immigrants, veterans, people with disabilities, and women-owned small businesses, so that they can create thriving businesses.

Read the full article here.


About 816 New York, LLC

816 New York positions nonprofits and small businesses to explore their absolute potential, devise tangible strategy, launch timeless brands, and create consistent outreach. Since 2009, our award-winning New York City brand strategy and communications agency has worked with international social justice and economic development groups, housing authorities and neighborhood development organizations, veterans nonprofits, tech and energy businesses, restaurants, and other small teams. For more information, please visit 

SOURCE: 816 New York, LLC