816 New York founder launches petition to disrupt hate speech on social media

Offers solution to Mark Zuckerberg and news outlets to help promote unity on sites like Facebook and Instagram

QUEENS, NY, 12/9/17 – Just two days before World Human Rights Day 2017, fifteen UN peacekeepers were attacked and killed, many more injured, in the Congo. As is typical on social media, comments were mixed and often vitriolic. 816 New York’s founder has launched a petition on to disrupt this hateful narrative.

The Washington Post published the story to their Facebook feed. As always happens, comments rained down: some calling for the United Nations to be disbanded, some that the United States abandon all foreign intervention, some projecting hateful bigotry, some expressing compassion.

“I don’t read social media comments on news stories for the same reason most people don’t: They are pointless, often incendiary, bigoted, and hateful,” says Sarah Williams, founder & director of 816 New York. “Yet that day, I did. Perhaps the worst was this:

‘why waste time trying to being peace to these animals We need to get out of every country we trying to save and just let them all kill themselves. They dont want us there to begin with..’ “

Williams posted her own comment, mocking Facebook as a platform for opinion:

I check into Facebook twice a day to meet my quota of exposure to vast collections of discompassionate, ill-informed people. Perhaps with these stories, Facebook and/or the news outlet could simply close the comments and force a moment of silence on these ungrateful trolls. Just a thought…

To date, perhaps ironically, it is the Top Comment on the post, with 48 reactions and 20 replies, mostly in support of her sentiment.

Watching the momentum build throughout the afternoon, she drafted a petition, “Disrupt Hate! News organizations : Disable commenting on Facebook & Instagram,” aimed at major news outlets, Mark Zuckerberg, and others who might catalyze this change.

The pitch maintains that it is not a call for censorship, but rather a plea to address the problem these organizations both recognize yet sideline every day.

Williams acknowledges that disabling commenting on two social media platforms will not disrupt the hate narrative on social media sites like Reddit or Twitter, where commenting is structured differently. The petition is, at minimum, meant to serve as a conversation-starter in response to the apathy or inaction of key corporate decision makers.

“Zuckerberg and the news outlets know about this problem. They’ve expressed their mea culpas while shrugging their big, corporate shoulders. Then Russia, escalating violence, hate speech, and 100 other things happen. More mea culpas. Still the content churns out and no one does anything,” says Williams.

“For me, it’s quite simple. Do on Facebook and Instagram what you’ve been doing on your websites for years: Disable the ability to comment. And see if it makes a difference. Stop doing nothing.

As a brand strategist and marketing professional of over 15 years, Williams understands the tactics, competition, and data mining inherent to social media. She has heavily studied topics relating to: social media’s prevalence in the terrorism community, the impact social media has had on weaker-willed and less informed individuals, and the like.

“To solve for that particular X—breaking the system that has turned thought into emotionality—means social media and news media organizations would have to limit themselves—the data they gather, the social engineering, the social experiment they’re running,” she says. “They seem really good at ignoring the hate in the comment feeds.”

The petition offers the following suggestion:

Perhaps Zuckerberg could tweak the formula for news pages: Add more weight to the emoji and share reactions so news organizations don’t lose out on exposure – but they’ll also have to level the playing field, applying the change to all pages in the category. Commenting still exists for the private user – and they can irritate or inform their friends the same way they already do by sharing the post – but on the news outlet’s page itself… is it even necessary?

There is only one way to find out, and that is to gather more signatures and attract the attention of news and social media organizations. To sign and share the petition, please visit and use hashtag #disrupthate on Twitter and Instagram.


About 816 New York, LLC

816 New York, an award-winning brand agency, guides small to mid-sized businesses and non-profits who unify and uplift, whose objectives balance profit with creating social impact. By emboldening you and your team, propelling an intention of success, and creating an impactful brand led by your ideals, the firm implements strategy to elevate greatness. For more information, please visit 

SOURCE: 816 New York, LLC

Disrupt Hate Social Media