Who We Are

Scrappy as a startup. Seasoned by sophistication.

One of the first questions people ask is: What does the “816” in 816 New York mean? Area code? Address?

None of the above.

August 16, 2013 marks the day our founder broke free of being stuck, struggling with a business misaligned with her purpose and identity.

It was do or die, kill or be killed, reinvent and rebrand, or continue on a tenuous path that was not lucrative, challenging, or exciting. Over several months, she restructured, redesigned, and relaunched as 816 New York. No longer just a creative-for-hire—reborn as a full-service strategic brand agency.


That feeling of stuck, invisible, or undervalued by your industry, team, customers? Totally get it.

That suspicion that people misunderstand who you are or how you do things differently/better? That nagging guilt that the misperception might even be your fault? Yeah, been there.

If you want measurable brand strategy and lively communication, you’ve found it. If you seek a long-term partnership with an experienced team who can take you from stuck to confident, give us a shout.

Run primarily as a one-woman show until 2016, our founder & director is now ably backed by a small team that supports small teams.

Every day together with our clients and as a team, we build unity and progress. 

Pledge 1%
Women Creating Change

816 New York’s Core

A Small Team Motivated by Doing Something Great
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People like us.

We don’t just build brands; we form partnerships with our clients that span years. Whether we’re re-envisioning identity for a staid brick-and-mortar in a small town, crafting strategic direction for a non-profit, or imagining possibility for a giddy startup in the big city, we identify challenges and solve problems.

Since 2009—since before it was trendy to be socially responsible—we have operated around the belief that business can uplift our society by showcasing the unique talents and strengths of independent, pragmatic people in supportive teams. We work with brands who hold those same ideals.

What we do