Celebrating its 100th year, the National Restaurant Association Show welcomes over 43,000 restaurant industry professionals to explore restaurant equipment and supplies, food and beverages, and technology. A fully interactive experience, attendees can expect to learn, network, sample, and test cutting-edge innovations.

From the National Restaurant Association Show website:

The Show is your annual opportunity to position your business for growth. Be inspired by the latest culinary breakthroughs, transformed by new equipment and technology, intrigued by bold insights from industry leaders, and energized by networking with your peers.

Jessica Elliott specializes in content creation and research in the restaurant, hospitality, and public housing industries. She shares about visiting the show, “I’m absolutely pumped. I love combining research and writing with real-life industry experiences and outings. This is going to be fun!”

Elliott will attend three presentations:

Create a Consistent Brand with Modern, Mobile Technology

Understand how to drive brand consistency by leveraging digital training on mobile devices. Identify methods to overcome training challenges negatively impacting customer brand experience. Integrate modern learning techniques and technologies to transform the employee experience.

Leveraging P&G Marketing Expertise and Restaurant Operations to Attract and Retain Guests

Understand a branding framework as it relates to digital value and Millennials. Learn the business impact and the cost of bad reviews. Gain strategies on how to change negative ratings to grow guest base. Activate your brand purpose, leverage the power of review, and create a guest experience that attracts and retains guests.

Digital Media Slam

Understand how using digital media, whether its social media or data analytics, can be used to grow business. Gain inspiration from big brands on how you can incorporate digital media practices into your own marketing plans. Learn a variety of digital media tools you could apply to your business.

An exclusive forthcoming roundup blog post will run down her experience, insights, and advice following the show.