We first conducted a comprehensive brand strategy session to evaluate Lux’s competitors’ brand identities and messaging. This helped refine a stylistic direction as well as serve as a survey of the general marketplace.
Our brand strategy sessions position a client to begin considering the structure of their website content, the tone of all internal and external communications, and the visual identity most apt to attract and appeal to their target audiences.
We challenged the Lux team to think beyond partner bios and service descriptions, from which we built a brand brief outlining the following:
- Value proposition
- Key stakeholders
- Core purpose
- Vision statement
- Primary & secondary target audiences
- Similar organizations
- Brand attributes
- Positioning statement
- Audience attributes
We then translated this information into a logo design that truly embodies Lux’s Big Idea, which emerged from the brand definition process, that they are: At the intersection of idea and launch.
Following outlining these fundamentals together, we then developed a website to showcase their programs and services. We are currently in development on an extranet portal for their customers and channel partners. Expected launch is March 2018.
Small team? We got you.
We tell brand stories that get noticed. Really. Give us 30 minutes.