What We Do

Robert Frost said, “Half the world is composed of people who have something to say and can’t, and the other half who have nothing to say and keep on saying it.”

We agree.

We are anti-noise, anti-churn, anti-bloat—and pure driven purpose. Because our small team knows what it’s like to be a small team.

Brands

Brand reboot or brand-new, 816 New York positions businesses and nonprofits via purposeful, strategic methods. We don’t just build brands—we build brands up.

By measuring and researching your past successes and failures, assessing visibility challenges, and evaluating messaging barriers, we align your goals with your public-facing persona. We eliminate brand confusion while positioning your group to adopt direct, meaningful communication with the audience and with each other.

In the end, we deliver consistent visuals and messaging, strong values, and brand loyalty.

Campaigns

From short-run drives to year-long strategy, 816 New York’s campaigns propel your message further. We’ve won a few awards to prove it.

Based heavily in communications strategy, we design and launch SMART campaigns that attract life-long fans and customers. We develop taglines and messaging, creative design and visual assets, and—perhaps most importantly—scheduling and monitoring so you can see in real-time the effectiveness of each tactic.

We know: small teams have limited budgets. So we match organizational objectives with campaign efforts, from day one, so not a dollar is wasted along the way.

Ready to share your story with us? We’d love to hear it!

Projects

While not designers-for-hire, we do perform ongoing project work for carefully selected clients. Our reputation is built on our reliable ability to deliver on time and on-budget.

Creative projects we engage must be large-scale or long-form deliverables. For instance: trade show booth design, annual reports and end-of-year celebration collateral, website redesign or UX/UI design, marketing/stationery template design, email marketing platform design (including list organization, template design, and automation).

We’re not just creatives—we’re thinkers. We’d welcome the chance to strategize around your project.

Brand Consulting

A strong brand begins with conversation. Its success hinges on measurable, real-world objectives.

  • Competitive Analysis
  • Market Research and Analysis
  • Company and Product Naming
  • Brand Positioning, Vision, and Purpose
  • Brand Messaging and Tagline
  • Brand Voice and Verbal Style
  • Brand Values and Attributes
  • Brand Architecture and Portfolio Strategy
  • Persona Development

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Creative & Design

We create clean design that ages gracefully. Balancing beauty with consistency and strong messaging is our ambition.

  • Visual Image Review
  • Logo and Visual Systems
  • Brand Style Guides
  • Brand Briefs
  • Marketing Templates
  • Stationery Templates
  • Trade Show Booth Design
  • Signage Design
  • Print Design

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Promotion & Web Development

We’ll build and broadcast your brand story wherever it needs to go.

  • Digital Strategy and Planning
  • Content Strategy
  • Cause Marketing
  • User Experience (UX) Design
  • Website Design and Development
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Direct Mail / Print Campaigns
  • Infographics
  • Presentations and Case Studies

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