Social Media Strategy & Management

What’s the deal with social media anyway?

Social sites track us, threaten our privacy, steal our time…

Social media is a black hole.

Millions are addicted to it. Your business needs it. Yet:

  • Is it bringing in customers?
  • Why are we paying for likes and shares?
  • Why are we at the mercy of their social experiment?
  • And why do we care?

Beat them at their ridiculous game

We untangle the social media riddle once and for all.

We’ll address these common questions:

  • How much should I spend on social media marketing?
  • How can I grow my followers?
  • How can I get more visibility for my organic and paid posts?
  • How can I improve overall ROI for social ads?
  • How can I use social media to drive more people to my website, increase newsletter signups, boost online purchases, and encourage in-house visits?

Let's Get Started
Social media strategy

The Finer Points

All packages include support, monitoring, and reporting, at varying levels depending on budget. All packages require a one-time setup fee to assess Goals & Objectives and perform our Social Audit.

Goals & Objectives

  • Define business objectives
  • Perform competitive analysis
  • Establish metrics (month, quarter, year) and goals by social network

Social Audit

  • Survey social performance on existing networks
  • Determine optimal times for posting
  • Define most successful content types
  • Evaluate consistency of brand voice and tone

Content Strategy

  • Create posting schedule
  • Produce content calendar
  • Strategize content campaigns
  • Design graphics for image posts
  • Write content for social posts

Reporting & Refinement

  • Monitoring & responding
  • Survey results from analytics platforms
  • Develop and deliver reports for each network
  • Refine ongoing strategy and tactics for subsequent campaigns and months

EXTRAS: Ad campaign development, with targeting, included in monthly rate; ad spend to be determined based on monthly advertising budget and by social network. Content campaign (e.g., social media contest or sale / in-house promotion) to boost engagement. Landing page development for contest or campaign available for additional fee.