Brand Consulting

Powerful brands start with conversation.

Not all conversation matters. This one does.

We get it—you’re immersed in the day-to-day. But here’s the rub: How can we design a logo, build a website, or launch a Facebook campaign without understanding and defining your brand? We can’t—and you shouldn’t.

Many business owners and managers aren’t able to imagine their vision or cobble together a value proposition, much less tell us how they are better than their competitors. Most freeze up at the very idea.

We unfreeze you.

Get chatty
Brand Brief document

So let’s talk

Our brand consulting combines brand strategy with business goals to take you beyond one-note, linear thinking to a more forward-thinking vision. We specialize in the following:

  • Evaluating or identifying your brand objectives in the forthcoming 1, 5, and 10 years
  • Performing competitive analysis and current brand audit
  • Defining your lead-gathering challenges and outreach limitations
  • Outlining your brand story: history, goals, and customers
  • Defining your unique, marketable strengths
  • Identifying the most effective promotional channels
  • Defining brand name and brand messaging, including taglines
  • Assessing the emotion-driven attributes most applicable to the brand
  • Brand tracking studies: monitor brand health—including competitor monitoring, customer satisfaction surveys, and data analysis—to address weaknesses and track campaign efficacy

Brand Consulting Case Study