Only via on-brand messaging and consistent outreach can you consistently attract customers, build donor loyalty, and generate brand visibility.
Communications strategy is flexible and goal-centered, backed by data and real-time feedback. Digital strategy speaks to your audience on the channels they’re tuned into—social media, content marketing, SEO/SEM, and your website—while traditional marketing fires via advertising, in-house-promotions, and print campaigns.
Some digital marketers don’t take the time to get to know your brand before they start firing out messaging. The promise big and it feels exciting. But it doesn’t age well. If you’re feeling misled by lackluster results, you’re probably right. Good thing we’re not marketers.
Google Tag Manager, Google Analytics, Facebook Pixel, Data Layer, CRM reporting; ongoing SEO content review, updates, and reporting.
Website content review and expansion, social media, white papers, ebooks and how-to guides, reviews, email marketing, case studies, blogs, videos, digital audio, press/media.
Mobile / SMS and chat marketing, email marketing, direct mail, social media ads, flyers, kiosks/booths, print ads.
Reputation evaluation, educational and promotional outreach measures, media planning, media list building (including bloggers), messaging, press release writing.
Contests, coupons, product launches, events, crowdfunding campaigns, service announcements, and all outreach related to campaigns, including landing pages, print design, presentations, brochures, digital marketing, etc.