Social Media Strategy & Management
Social sites track us, threaten our privacy, steal our time…
Social media is a black hole.
Millions are addicted to it. Your business needs it. Yet:
- Is it bringing in customers?
- Why are we paying for likes and shares?
- Why are we at the mercy of their social experiment?
- And why do we care?
Beat them at their ridiculous game
We’ll address these common questions:
- How much should I spend on social media marketing?
- How can I grow my followers?
- How can I get more visibility for my organic and paid posts?
- How can I improve overall ROI for social ads?
- How can I use social media to drive more people to my website, increase newsletter signups, boost online purchases, and encourage in-house visits?
The Finer Points
All packages include support, monitoring, and reporting, at varying levels depending on budget. All packages require a one-time setup fee to assess Goals & Objectives and perform our Social Audit.
Goals & Objectives
- Define business objectives
- Perform competitive analysis
- Establish metrics (month, quarter, year) and goals by social network
Social Audit
- Survey social performance on existing networks
- Determine optimal times for posting
- Define most successful content types
- Evaluate consistency of brand voice and tone
Content Strategy
- Create posting schedule
- Produce content calendar
- Strategize content campaigns
- Design graphics for image posts
- Write content for social posts
Reporting & Refinement
- Monitoring & responding
- Survey results from analytics platforms
- Develop and deliver reports for each network
- Refine ongoing strategy and tactics for subsequent campaigns and months
EXTRAS: Ad campaign development, with targeting, included in monthly rate; ad spend to be determined based on monthly advertising budget and by social network. Content campaign (e.g., social media contest or sale / in-house promotion) to boost engagement. Landing page development for contest or campaign available for additional fee.