Branding & marketing for small businesses

Successful small businesses have powerful support, a team that understands their growth and outreach challenges.

You’re overseeing the day-to-day: Hiring and training staff, selling products and services, managing projects and overhead costs, and keeping customers happy. Efforts at branding and marketing are poorly organized and rarely analyzed, yet costs seem out of control. Sound familiar?

816 New York supports you and your staff—from promoting sales and events to strategizing to meet business goals—so you can focus on what you do best.

We have worked with small business teams primarily within the following industries: education, real estate, insurance, and finance.

WHAT WE DO

Case Studies

Brand Strategy: Business Advisory Firm

The client was a new player in a heavily saturated marketplace—both domestically and internationally—of established business advisory firms each trying to attract the best products and bright minds in clean tech, emerging tech, sustainability, and conservation.

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UX & Visual Design: Frontend Redesign

When someone approaches us to do website redesign, they get two things: user experience design and visual design. We start out with a comprehensive website review, where we look at Google Analytics data and interact with the site as a typical user would.

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Communications Strategy

Small business communications strategyToo many marketing companies promise big results yet only deliver vanity metrics—numbers that look good and mean nothing.

You’re left with no clear way to quantify how many customers, subscribers, and leads have come by way of their efforts.

A clear communications strategy saves you from wasting huge dollars on marketing that is neither measured nor effective.

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