Consultants & Small Businesses

Successful small businesses have powerful support, a team that understands their growth and outreach challenges.

You’re overseeing the day-to-day: Hiring and training staff, selling products and services, managing projects and overhead, and keeping customers happy.

816 New York supports you and your staff—from promoting sales and events to strategizing to meet business goals—so you can focus on what you do best.

Since 2009, our award-winning New York City brand strategy and communications agency has proudly branded and promoted small businesses, primarily within the following industries: consulting, business advisory, education, real estate, insurance, and finance.

  • Company & Product Naming
  • Brand Positioning & Voice
  • Brand Messaging & Taglines
  • Competitive & Market Analysis
  • Communications Strategy

  • Logo & Visual Systems
  • Brand Style
  • Marketing & Stationery Templates
  • Signage & Trade Show
  • Print & Digital Design

  • Digital & Content Strategy
  • Mobile & Chat Marketing
  • Email Marketing
  • SEO
  • UX & Web Design

Ready to share your story with us? We’d love to hear it!
Let's Get Started!

  • The Career Experts: Detroit, Michigan

    I can't thank you enough for all that you did over the years and the awesome work you and your team did for TCE. I'm so grateful we have had the chance to work together and truly value our friendship.

    - Maria Hebda, Founder & CEO

  • Lux Global Partners: New York, New York

    I haven’t seen this kind of action on LinkedIn in a long time. I’m quite impressed.

    - Gary Peterson, Founder & Managing Partner

  • Robinson/Scholastic Objectives : Norfolk, Connecticut

    Thank you so much for your vision for us.

    - Melissa Robinson, Co-Founder

  • Lux Global Partners: New York, New York

    Your work is extremely good, and we all love what you’re doing. Kudos to you and your team!

    - Gary Peterson, Founder & Managing Partner

  • Olde Liberty Insurance: Wethersfield, Connecticut

    Recommendations on how to utilize keywords within blog posts to draw in clients work like a charm. Just google “Builders Risk Insurance Connecticut” and see where Olde Liberty Insurance falls – it’s # 1 on page 1 of a bazillion pages.

    - Andrew Borner, Owner

  • Olde Liberty Insurance: Wethersfield, Connecticut

    I wouldn’t even think about using another branding / website company. Without hesitation I give the 816 New York name and number to anyone I come across that’s in the market for these services.

    - Andrew Borner, Owner

  • RIC Insurance General Agency: Santa Rosa, California

    Thanks for all your hard work. You’ve been a pleasure to work with.

    - Fiona Asple, Director, Information Technology

  • Lux Global Partners: New York, New York

    Thanks for being so prompt and professional with everything; we so appreciate it. The Channel Partner brochure is getting rave reviews!

    - Gary Peterson, Founder & Managing Partner

  • Bikram Yoga Glastonbury: Glastonbury, Connecticut

    AWESOME results this weekend at the open house, a big turn out and big sales Friday through Monday, so far! Thank you to the moon and back for your support.

    - Shelley Jansen, Owner

  • Lux Global Partners: New York, New York

    We love what you’ve done! We ALL agree that the brand brief is fabulous!

    - Gary Peterson, Founder & Managing Partner

  • Ride Bikes: Charleston, South Carolina

    This Ride Bikes ad is one of the best-looking ads in the magazine.

    - John DiGiovanni, Editor, Oblique Magazine

  • Bikram Yoga Glastonbury: Glastonbury, Connecticut

    I simply know that an angel sent your number to me… I just don’t know how to explain that I found in you exactly what I was dreaming of for the last three years.

    - Shelley Jansen, Owner

  • Olde Liberty Insurance: Wethersfield, Connecticut

    If 816 New York were in the business of tying you a knot, yours would be tight. You have an idea. They work with you to bring it to life. They will work closely with you on what’s important to you and your business from inception to launch—and on all the details in between. I have received nothing but positive feedback on my branding and website from friends, family, colleagues, and clients alike.

    - Andrew Borner, Owner

  • The Career Experts: Detroit, Michigan

    What’s nice about working with you is that we’re working on branding AND how to strategically and effectively get my message across via my websites, social media, and any other online resource that’s available out there!

    - Maria Hebda, Founder & CEO

  • Bikram Yoga Glastonbury: Glastonbury, Connecticut

    Within 5 minutes of that email blast, 2 online sales. The coolest is that most are coming from either new students or ones I haven’t seen in a long time! Yahoo!

    - Shelley Jansen, Owner

  • Spark Online Events: Fairfield, California

    I could cry right now … and I might! It is awesome and exactly the direction we should go!

    - Anita Nevins, President

  • FastrackCE: Chino, California

    The campaign speaks to the professional and gets immediate attention. The colors draw the businessperson and the text format grabs you when scanning the card. I think it will offer a quick response. Thanks for all your hard work and ideas.

    - Valorie Steinbeck, Promotions Manager

  • Peterson Madsen Group: Boston, Massachusetts

    I had a 90-minute meeting with the Director of Marketing for Staples Inc., and I asked her what she thought of our website and branding. They said it was excellent! She absolutely loved it and was extremely complimentary about your work. Had to pass that on!

    - Gary Peterson, Managing Director

  • The Career Experts: Detroit, Michigan

    Without a doubt, it takes someone with your creativity and expertise to tame this monster. I plan to recommend you to all of my colleagues as a resource in website and brand development.

    - Maria Hebda, Founder & CEO

Case Studies

Brand Strategy: Business Advisory Firm

The client was a new player in a heavily saturated marketplace—both domestically and internationally—of established business advisory firms each trying to attract the best products and bright minds in clean tech, emerging tech, sustainability, and conservation.

View Case Study

UX & Visual Design: Frontend Redesign

When someone approaches us to do website redesign, they get two things: user experience design and visual design. We start out with a comprehensive website review, where we look at Google Analytics data and interact with the site as a typical user would.

View Case Study

Communications Strategy

Small business communications strategyToo many marketing companies promise big results yet only deliver vanity metrics—numbers that look good and mean nothing.

You’re left with no clear way to quantify how many customers, subscribers, and leads have come by way of their efforts.

A clear communications strategy saves you from wasting huge dollars on marketing that is neither measured nor effective.

View Guide

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