Branding & marketing for small businesses
You’re overseeing the day-to-day: Hiring and training staff, selling products and services, managing projects and overhead costs, and keeping customers happy. Efforts at branding and marketing are poorly organized and rarely analyzed, yet costs seem out of control. Sound familiar?
816 New York supports you and your staff—from promoting sales and events to strategizing to meet business goals—so you can focus on what you do best.
We have worked with small business teams primarily within the following industries: education, real estate, insurance, and finance.
RIC Insurance General Agency
In Brand Identity / Display & Advertising / Email / Print Design / UX & UI / Web Design
Lux Global Partners
In Brand Identity / Content Strategy / Display & Advertising / Social Media / UX & UI / Web Design
Case Studies
Brand Strategy: Business Advisory Firm
The client was a new player in a heavily saturated marketplace—both domestically and internationally—of established business advisory firms each trying to attract the best products and bright minds in clean tech, emerging tech, sustainability, and conservation.
UX & Visual Design: Frontend Redesign
When someone approaches us to do website redesign, they get two things: user experience design and visual design. We start out with a comprehensive website review, where we look at Google Analytics data and interact with the site as a typical user would.
Communications Strategy
Too many marketing companies promise big results yet only deliver vanity metrics—numbers that look good and mean nothing.
You’re left with no clear way to quantify how many customers, subscribers, and leads have come by way of their efforts.
A clear communications strategy saves you from wasting huge dollars on marketing that is neither measured nor effective.
