We are impassioned by branding. What got your small business, social enterprise, or non-profit here today. What gives you edge. What drives you. And what you want. But are YOU excited—and are your customers?
Reimagining your brand may be just the motivator you need. We specialize in integrating the following three branding types:
Any enterprise can simply have a great logo, website, stationery, and a Facebook page. Brand strategy pushes you further.
816 develops a customer-centered approach to building your brand and marketing your business or non-profit. Your brand identity and messaging stretches across all marketing channels seamlessly and consistently. But we believe that marketing is fluid. Therefore, as we launch each aspect of our plan, we track and respond to customer feedback and adjust accordingly, forever keeping in mind the needs of the person you’re trying to attract as well as your goals.
Research your market and refine your goals to target your key customers.
Identify the best marketing channels to broadcast your message.
Formulate how to reach your target through those channels.
Launch your brand and its digital and print presence to the world.
Use data and feedback to adjust ongoing marketing efforts.
Brand consulting aligns your business strategy with your brand. By focusing your message, your team and brand gain more confidence, authenticity, and purpose, and more effectively reach your audience.
Brand identity is the visual and tangible expression of your brand: logo, website, social media, email marketing, publications and proposals, stationery… All the ways your audience visually sees you.
Strategic marketing centers around using an organization’s brand voice to speak to every target, be it through advertising, social media, public relations, promotions, literature, or direct marketing.