Brand Identity / Design

A brand identity program boosts recognition, awareness, reputation, and value.

There’s no getting around it: We live in an image-driven society. A cohesive brand identity is essential if you want customers to take you seriously.

Brand identity is the visual and tangible expression of your brand: logo, website, social media, email marketing, publications and proposals, stationery, even email signatures… All the ways in which you physically reach your audience and build loyalty.

Our design style is meant to create emotive visual impact. From an attractive, user-friendly, responsive web design to a branded video to a powerful print piece, a brand identity program uniformly fuses your organization with a clear visual message.

The intentional process of brand identity serves a cohesive brand strategy: promoting customer loyalty and retention, powerful messaging, and longevity.

View Brand Identity Example

  • Logo design
  • Responsive web design & UX
  • Microsite design
  • Landing page design
  • Brand video
  • Promotional print pieces
  • Social media graphics
  • Email graphics
  • Print and online ads
  • Stationery & business cards
  • Proposals & publications
  • Apparel & merchandise
  • Event / trade show pieces

Brand Strategy

How is brand identity different from traditional graphic & web design?

Chances are a singular need brought you to our doorstep: a new logo, a website redesign, a brochure. 816 New York builds new brands and rejuvenates existing ones. In other words, we may fold the need for a new website into an overall brand strategy program, but do not perform the task in isolation as a traditional digital marketing firm might.

Our systems best serve those organizations who have chosen to prioritize a long-term investment in the process of branding. Rather than one-and-done project-level work, they recognize that we live in a world of brands and want to compete within it.

Are you ready to take your business or non-profit to the next level—to move toward a distinctive professional image, build customer loyalty, and craft a strategic brand identity?
Let's Talk!