Brand Consulting

Brand strategy and business strategy are inseparable.

Branding defines your business or non-profit’s voice, then communicates a visual, verbal, and cultural message of your distinctive value to your audience.

How your brand is presented speaks volumes about your organization’s professionalism, personality, and relationship to your audience.

Branding is essential to staking claim within your industry, surpassing your competitors, and achieving success. It asks key questions:

  • Who are we?
  • Who are we trying to reach?
  • How should we do it?
  • And why should they care?

And then answers those questions through every expression of that brand—visual, messaging, cultural, and through customers and brand ambassadors.

Brand Strategy Case Study
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Brand Brief document

Brand strategy highlights and empowers the core of an organization.

Our brand strategy sessions combine marketing strategy and business goals to take you beyond one-note, linear thinking to a more forward-thinking vision.

Defining your brand has the following goals:

  • Establishing a baseline of authenticity, meaning, vision, and commitment
  • Realigning your purpose to be user / customer-focused
  • Defining your brand’s unique, marketable strengths
  • Conducting brand tracking studies to monitor your brand’s health and address weaknesses
  • Selecting the most effective marketing channels
  • Defining brand name and brand messaging (including taglines)