Brand Identity & Marketing
Social Media Marketing
Social media would be our primary motivator, as we’d worked for several years already to grow the pages for the chef’s flagship restaurant. We created a Facebook event, which we drove people to through the email marketing campaign, Facebook posts, and Twitter. We posted to the restaurant’s growing number of Instagram followers, and we promoted all reviews and grand opening announcements to their Facebook page’s very active list of fans.
During the event, we actively manned their Instagram, Facebook, and Twitter accounts, reposting patrons’ content, taking every opportunity to comment, thank fans, and otherwise grow and engage with their fanbase.
In conjunction with our PR efforts, we created a number of printed marketing pieces—both for the overall brand and to promote the grand opening.
We advised, due to the grab-and-go nature of the cafe, designing a single menu that could be used for both in-house and takeout purposes. We created a bifold menu design that includes their breakfast, lunch, and beverage offerings, as well as callouts for delivery, catering, and space rental.
We also designed a 10% off coupon to be handed out at the event and placed in to-go orders at Red Lentil.
We designed a rack card to announce the grand opening, which included details about the location, the special events taking place, and the dates and times.
We distributed an email marketing campaign inviting a list of over 1700 opted in subscribers of both Red Lentil and Wild Rice to the grand opening event and listing the details, dates, and times.