Following a couple initial discovery meetings to discuss brand, we performed an audit of the campaign’s existing print pieces, website, and email marketing.
We devised a content strategy by which to revamp elements of the website so they would better accentuate the attributes of the brand and staff, encourage click-through and action from visitors, and build ongoing community around the campaign.
We compiled everything they gave us to build a better website that could then be more useful in long-term cause marketing efforts. Since sponsorship was a huge goal, we aimed first at legitimizing the brand by way of the website.
We’ve only just begun to assist 22×20, and we’re excited to see where the partnership takes us. In addition to launching their first ever campaign email marketing automation, we look forward to working with their staff and volunteers to boost the brand in the following areas:
The Goodwin: West Hartford, Connecticut
The site has been a huge success! Everyone loved it including the web person for Berkshire Hathaway HomeServices. Most of our leads come from the site.