With such clients as Four Seasons, Bank of America, Gillette Companies, and the Massachusetts Bay Transportation Authority, Acela Energy Group has a renowned international reputation as an energy procurement consultant for federal and state authorities, healthcare organizations, universities, industrial, and corporate firms.
Introducing a new brand to an existing market can present a few strategic questions:
Having identified that the proposed name Acela Thermal Energy presented no trademark issues, we moved into visual design. We recommended a brandmark + logotype for the brand’s signature, selecting a visual language that corresponded to the parent brand.
Color was an important aspect of this design—in this case, a marriage of hot and cold for the two sides of the thermal energy services. To date, we have developed both horizontal and vertical signature types and co-branded business cards.
This project is underway and will be updated.