A small business with non-profit aspirations.
This small business owner came to us seeking to expand into the nonprofit sector with her clever floral arrangement business.
Her brand-new Give Back Program was designed to entice non-profits to encourage their donors and fans to purchase flowers from BeautifulBlooms and reference the non-profit’s name. As a result, 15% of each purchase would be donated back to the non-profit.
We proposed a simple, targeted brand marketing strategy for promoting the Give Back program to non-profit organizations:
For now, program launch is on hold as the client tries to increase revenue. To support those efforts, we have designed for her two one-page sell sheets to be distributed to local retailers featuring her range of products and ordering information.