BeautifulBlooms

Simsbury, Connecticut // Expanding into a New Market

The Challenge

A small business with non-profit aspirations.

This small business owner came to us seeking to expand into the nonprofit sector with her clever floral arrangement business.

Her brand-new Give Back Program was designed to entice non-profits to encourage their donors and fans to purchase flowers from BeautifulBlooms and reference the non-profit’s name. As a result, 15% of each purchase would be donated back to the non-profit.

Non-profit trifold brochure

The Strategy

We proposed a simple, targeted brand marketing strategy for promoting the Give Back program to non-profit organizations:

  • We designed a horizontal tri-fold brochure to be handed out to prospective non-profits with clear messaging, ordering instructions, and descriptions of the program.
  • We advised her in-house web development team to implement a targeted email marketing campaign and a landing page, to be integrated prominently into her existing website.

Sell sheet / flyer

The Setup

For now, program launch is on hold as the client tries to increase revenue. To support those efforts, we have designed for her two one-page sell sheets to be distributed to local retailers featuring her range of products and ordering information.