After holding a brand consulting session to define how to help create a standout presence in the field of providing financing to insurance professionals, we performed the following:
On an ongoing basis, we strategize and assist the client with print and digital marketing campaigns to promote: mobile app features, new product offerings, service highlights, and more.
We consulted with the client about campaigns targeting new leads: a rollout into a new territory, and a tri-part print and digital campaign.
The goal of the tri-part push was to create more warm leads for their sales team by pushing three unique beneficial outcomes of using their service.
They planned to mail postcards to the entire list. Because the goal was to prompt leads to fill out an online form on a custom landing page, we recommended a split approach. They agreed to mail to half their list the postcard and email the other half.
By studying the data from this split campaign, we could better target the list across all 3 stages, gauging if customers were more likely to respond to a print mailing or an email, and save the client money on postage and printing fees. From there, we developed the messaging and landing page copy, designed the card and corresponding banner ads, and built the landing page.
ClassicPlan: Chino, California
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