Coach Kimmy
The Challenge
A fitness coach for kids gets a refresh.
We were brought on by this client to design a single-page microsite—similar to an online brochure or landing page—that featured her personal training business while accomplishing two goals: Showcasing her pricing and range of services, and offering contact information to draw in new leads.
The Strategy
Beginning with a brand consulting session, we used her existing Facebook description copy and some additional provided content to design a responsive WordPress microsite for her that:
- Features her pricing and programs
- Includes a strong call-to-action
- Offers a contact form and contact information
- Showcases testimonials from happy clients
- Includes bold headlines and easily digested content, interwoven with her provided photos
- Features a new referral program that we recommended she implement for the business to promote loyalty among existing clients
