Coach Kimmy

Chicago, Illinois // Small Business Brand Identity

The Challenge

A fitness coach for kids gets a refresh.

We were brought on by this client to design a single-page microsite—similar to an online brochure or landing page—that featured her personal training business while accomplishing two goals: Showcasing her pricing and range of services, and offering contact information to draw in new leads.

Responsive Microsite Design

The Strategy

Beginning with a brand consulting session, we used her existing Facebook description copy and some additional provided content to design a responsive WordPress microsite for her that:

  • Features her pricing and programs
  • Includes a strong call-to-action
  • Offers a contact form and contact information
  • Showcases testimonials from happy clients
  • Includes bold headlines and easily digested content, interwoven with her provided photos
  • Features a new referral program that we recommended she implement for the business to promote loyalty among existing clients