Compressor Energy Services

Merrimack, New Hampshire // Rebooting a Legend

The Challenge

Family-owned and values-driven.

Compressor Energy Services was founded over 30 years ago to provide energy-efficiency solutions to major U.S. corporations like Anheuser-Busch, Ben & Jerry’s, New Balance, and Coca-Cola. Their award-winning service programs have earned them a highly respected position in this field.

However, their brand was sorely lacking in sophistication and their messaging was disorganized or lost. The family approached us to completely revamp the brand and prepare it for relaunch, preceding an ongoing relationship between our two firms to support them with visibility on LinkedIn, email marketing, and the like.

Brand Brief
Business card design

The Strategy

Beginning with a series of brand consulting sessions, we helped fine-tune the direction of the brand, its value, and its target audience.

We performed extensive market research and competitive analysis to help the family to project a better structured, sophisticated brand voice with a modern visual style.

Moving then into brand identity, we consulted on the design of a new logo and created business cards for their team. We then delivered a brand brief outlining the following:

  • Value proposition
  • Key stakeholders
  • Core purpose
  • Vision statement
  • Primary & secondary target audiences
  • Similar organizations
  • Brand attributes
  • Positioning statement
  • Audience attributes

This project is in development and will be updated. Underway are UX and website redesign. Expected brand relaunch is Spring 2019.