Beginning with a series of brand consulting sessions, we helped fine-tune the direction of the brand, its value, and its target audience.
We performed extensive market research and competitive analysis to help the family to project a better structured, sophisticated brand voice with a modern visual style.
Moving then into brand identity, we consulted on the design of a new logo and developed their color palette.
We then delivered a brand brief outlining the following:
First step once we’d decided on a color palette and graphic look was to then begin rolling out the new visual identity pieces:
In 2020, we will perform brand launch for a new product that will offer monitoring and a digital dashboard for clients: AIr Analytics.