Designing Wellness

Middletown, Connecticut // Wellness Coach Brand Identity

The Challenge

A startup wellness venture for fitness buffs. 

This health & wellness coach requested basic brand identity package with logo and web design. She promotes and sells various wellness programs, Qivana, and Beachbody.

Responsive Web Design

The Strategy

We began with brand consulting, from which we derived messaging, logo, and color scheme, evoking the themes of symmetry, progress, and strength.

We applied this same look and feel to her responsive WordPress website design, with a variety of sales / landing pages and prominent calls to action.