Direct Connection Advertising & Marketing

Fairfield, California // Consulting Business Brand Identity

The Challenge

A dynamic refresh on a marketing firm. 

This longtime marketing colleague brought 816 New York on for help with refreshing their print and online presence: aligning a redesigned website and stationery with their new logo.

The Strategy & Relationship

We have completed the following brand identity projects:

  • Evaluated their existing website for usability / navigational concerns and brand efficacy in an effort to better exemplify the spirit of her all-female team and, particularly, of the owner herself, as well as to better present her suite of insurance marketing services.
  • Redesigned their WordPress website with a fresh look and improved content, including developing a new tagline for the brand, thorough content development, and enhancing SEO.
  • Redesigned the client’s business cards, thank-you / greeting card, and stationery.
  • Created social media graphics for Facebook.

The Step Further

The client specializes in marketing for the insurance industry; they were asked to deliver a presentation at a conference for insurance professionals.

We developed the presentation “10 Ways Digital Marketing Boosts Your Visibility,” including all copywriting, custom graphics, structure, and layout.

We devised notes and guidance on how to expound upon each slide and resources to access for more information on each topic.