A non-profit that serves the community.
Lawrence Housing Authority approached us to renew their brand identity and design their very first website. Their original branding, created in 1938, was only updated once, in the 1980s, when the presiding executive director changed only the color.
With a new executive director stepping in, the organization was looking to relaunch with a fresh, new look to include new logo and stationery and their first ever website. (For real.)
Beginning with a series of brand consulting sessions, we helped fine-tune the direction of the brand, its value, and its target audience.
We performed extensive market analysis to identify strong brands in the government market. Their brand needed to encompass the following:
Moving then into brand identity, we developed a bright and dynamic color palette and delivered a brand brief outlining the following:
We translated this information into a logo design that embodies Lawrence Housing Authority’s Big Idea: Creating home in Lawrence. The block design + wave + incline are reminiscent of one of their more popular properties, the Merrimack River, and the valley surrounding the town.
We’ve created business cards and stationery to match the style derived from the development of the brand brief. We also launched their first ever website at lawrencehousing.org. Together with our content development and structural organization, it features property info, staff directory, documents (in window and downloadable), and other key information regarding federal and state housing programs.