Lawrence Housing Authority approached us to renew their brand identity and design their very first website. Their original branding, created in 1938, was only updated once, in the 1980s, when the presiding executive director changed only the color.
The organization was looking to relaunch with a fresh, new look. Their brand needed to encompass the following:
- The spirit of the town of Lawrence, a low-income town north of Boston with a 90%+ proud Dominican population.
- The geographic area, characterized by the Merrimack River, some of the largest mills in the nation, and a rich history.
- The dedicated Lawrence Housing Authority staff who exemplify boldness and professionalism.