Beginning with a series of brand consulting sessions, we helped fine-tune the direction of the brand, its value, and its target audience.
We performed extensive market analysis to identify strong brands in the government market. Their brand needed to encompass the following:
Moving then into brand identity, we developed a bright and dynamic color palette and delivered a brand brief outlining the following:
We translated this information into a logo design that embodies Lawrence Housing Authority’s Big Idea: Creating home in Lawrence. The block design + wave + incline are reminiscent of one of their more popular properties, the Merrimack River, and the valley surrounding the town.
We’ve created business cards and stationery to match the style derived from the development of the brand brief. We also launched their first ever website at lawrencehousing.org. Together with our content development and structural organization, it features property info, staff directory, documents (in window and downloadable), and other key information regarding federal and state housing programs.
Lawrence Housing Authority: Lawrence, Massachusetts
I met Sarah Williams through a mutual friend in the housing industry. At that time, we were in the process of rebranding our agency as well as creating a website. This process can be very difficult, mainly due to the significant demand and level of coordination and involvement necessary to see this type of project through. Ms. Williams made this process and experience seamless. Sarah is professional, prompt with her responses, and provided us with her style and guidance that made everyone involved have a wonderful experience.