Beginning with a series of brand consulting sessions, we helped fine-tune the direction of the brand, its value, and its target audience.
We performed extensive market analysis to identify strong brands in the government market. Their brand needed to encompass the following:
Moving then into brand identity, we developed a bright and dynamic color palette and delivered a brand brief outlining the following:
We translated this information into a logo design that embodies Lawrence Housing Authority’s Big Idea: Creating home in Lawrence. It evokes the themes of the centrality of the HA in the community. The block design + wave + incline are reminiscent of one of their more popular properties, the Merrimack River, and the valley surrounding the town.
We’ve created business cards and stationery to match the style derived from the development of the brand brief.
Their new website is underway.