Long Island City Partnership + LIC BID

New York, New York // Building on Ideas

The Challenge

A nonprofit that builds community.

LIC Partnership’s administrative and marketing team is motivated and spirited, unifying Long Island City in the areas of business and culture via events and programs.

LICP already has a properly structured brand, but on an ongoing basis for campaigns, events, and everyday collateral, they need visual identity and design assistance for their own materials as well as those of the Long Island City Business Improvement District (LIC BID).

LIC BID Annual Report 2018

The Big Guys

We have designed the LIC BID Annual Report (2017 and 2018), as well as the Long Island City Partnership’s Gala Program and postcard (2018) and LICP Annual Report (2018). The proposed designs were a big hit with the team, and beautifully reflected the many facets and diversity of Long Island City.

We injected editorial guidance, where applicable, to enhance headlines and messaging, eliminate verbal redundancy, and improve readability.

Within a tight deadline, we worked hand-in-hand with key staff to complete the project on time and within budget.

Community non-profit graphic design

The Short Stacks

Long Island City Partnership calls on us for bold design, all within budget and ahead of schedule. Projects have included:

  • Annual Real Estate Breakfast bifold (2018 and 2019): info sheet, featuring statistics, maps, and charts reflecting growth and real estate development in Long Island City
  • Life Sciences in Long Island City bifold (2019): promotional piece, featuring how LIC is the perfect location for Life Sciences businesses, including charts, graphs, photos, maps, and statistics
  • Business Services bifold (2017): redesign to rework the content, incorporate photography and on-brand visual indicators
  • Perks Loyalty Program cards (2017): Redesign of their loyalty card, handed out around LIC to get special discounts. We designed the core brand version, as well as a co-branded version for their vendor partners to hand out to their customers.