Long Island City Partnership

New York, New York // Building on Ideas

The Challenge

A non-profit that builds community.

LIC Partnership’s administrative and marketing team is motivated and spirited, unifying Long Island City in the areas of business and culture via events and programs.

LICP already has a properly structured brand, but on an ongoing basis for campaigns, events, and everyday collateral, they need brand identity support.

Non-profit Annual Report Design

The Latest

In our third brand identity project with the LICP, we redesigned the Long Island City Business Improvement District’s (LIC BID) 2017 Annual Report. Utilizing their content and overall direction, we delivered a piece that was more visually appealing than that released the previous year, while presenting the information in an expanded format.

We injected editorial guidance, where applicable, to enhance headlines and messaging, eliminate verbal redundancy, and improve readability.

Within a tight deadline, we worked hand-in-hand with key staff to complete the project on time and within budget.

The Business

In our initial brand identity consultation for this business services brochure redesign, we restructured and strengthened the piece visually and verbally.

We reworked the content, incorporating photography and visual indicators taken from other branded print pieces. While it needed to be standalone, the brochure very often accompanies other pieces in a folder handed out to prospective members and other parties. It had to be on-brand yet stand out.

In the end, we presented the team with a bold redesign, all within budget and ahead of schedule.

Loyalty Card Design
Loyalty Card Design

The Reach

We redesigned the Long Island City Partnership’s Perks Card, a loyalty card handed out around LIC to get special discounts.

We were asked to redesign the core version (front and back), as well as a co-branded version for their vendor partners to hand out to their customers.