Long Island City Partnership + LIC BID

New York, New York // Building on Ideas

The Challenge

A nonprofit that builds community.

LIC Partnership’s administrative and marketing team is motivated and spirited, unifying Long Island City in the areas of business and culture via events and programs.

LICP already has a properly structured brand, but on an ongoing basis for campaigns, events, and everyday collateral, they need visual identity and design assistance for their own materials as well as those of the Long Island City Business Improvement District (LIC BID).

The Trajectory

In 2020, 816 New York will be redesigning the Long Island City Partnership’s email marketing program, which will include:

  • Review of current account, reports, templates, lists and segmentation, automation sequences, and campaign types
  • Collaborating with in-house team to redefine their email presence, in terms of messaging and visual direction, including advising team on strategy
  • Designing and rolling out various new template types, building automation sequences, creating users from among in-house staff
  • Generating a content strategy for length, verbiage, and visuals for newsletters and announcements, tied to segmentation rules and Salesforce
  • Training staff on ongoing implementation

Street banners

The Big Guys

  • LICP Real Estate Breakfast – Sponsored Virtual Event (2020-2021)
  • LICP Sponsor Street Banner Campaign (2021)
  • LIC Springs to Summer! Passport (2021)
  • LICP Annual Awards Gala Program and postcard (2018, 2021)
  • LIC BID Annual Report (2017-2020)
  • LICP Annual Report (2018-2020)
  • LIC Summit program (2019-2020)
  • LICP Brochure (2020)

The proposed designs were a big hit with the team, and beautifully reflected the many facets and diversity of Long Island City, as well as the LICP’s annual campaigns.

We injected editorial guidance, where applicable, to enhance headlines and messaging, eliminate verbal redundancy, and improve readability.

Within tight deadlines, we work hand-in-hand with key staff to complete these projects on time and within budget.

Community non-profit graphic design

The Short Stacks

Long Island City Partnership calls on us for bold design, all within budget and ahead of schedule. Projects have included:

  • LICP Annual Real Estate Breakfast bifold (2018-2020)
  • LIC BID Small Business Saturday shopping guide (2019)
  • LICP Life Sciences in Long Island City bifold (2019)
  • LICP Business Services bifold (2017)
  • Perks Loyalty Program cards (2017): Redesign of their loyalty card, handed out around LIC to get special discounts. We designed the core brand version, as well as a co-branded version for their vendor partners to hand out to their customers.