An eco-conscious startup in a competitive market.
Lux Global Partners is a startup business advisory firm supporting entrepreneurs and inventors whose products and technologies advance goals of global sustainability and conservation.
First we identified the potential barriers to outreach and growth:
We conducted a comprehensive series of brand consulting sessions to evaluate Lux’s competitors’ brand identities and messaging. This helped refine a stylistic direction as well as serve as a survey of the general marketplace.
Following our brand consulting phase, we then developed their brand identity, the physical manifestation of their brand:
Following delivery of our sales flyer designs and pitch email content, we busted out pencil and paper for Part 2 of this exciting client project: an extranet called LuxConnect.
The portal unifies and streamlines processes for internal staff, clients, and channel partners. It features project management, e-commerce, document management, and communication tools, which opens up opportunities for a better and more professional user experience for everyone the consultancy represents and collaborates with.
We began with sketching UX user flow, then diagrammed it for presentation to the client and their staff before moving on to build the intuitive private portal.
Beta launch occurred in April 2018.