New York, New York // Brand Strategy & Website Design

The Challenge

Reimagining family wellness

Malama is a new brand, and we are working throughout 2021 and early 2022 to bring the owner’s vision to life: creating a safe space for families to communicate, grow, and heal.

Logo development

The Strategy

We are building the brand from the ground up, working tirelessly on brand strategy, visual design, and implementation—first as an online platform but with big dreams to become an in-person experience very soon. Steps include:

  • Brand naming and tagline development
  • Signature / logo design and palette selection
  • Brand book and style guide
  • Persona development
  • Competitive and market analysis
  • Defining key marketing channels
  • Business development, including sales and lead-gathering strategy
  • Defining brand story
  • Defining brand goals

  • User experience (UX) design and user flows
  • Website design, including e-commerce and membership platform
  • Landing page design
  • Digital graphics
  • SEO best practices
  • Content development and package organization
  • Preliminary launch campaign preparation