A seasoned professional needs distinguishing identity.
This enthusiastic, community-minded insurance agent wanted a professional look for a mid-30s+ audience. Even though the company was a bootstrapped startup, the owner had many years of experience.
Having just left a major insurance company to head out on his own—but legally unable to access his extensive book of clients for at least 2 years—he needed a dynamic, professional brand that he could scale quickly and gain access to new customers who hadn’t known him as the seasoned insurance veteran he was.
Connecticut is flooded with insurance businesses, so when this client approached us as a startup with a very traditional-sounding name, during our brand consulting phase, we encouraged the owner to build his brand around being active in the community while having a timeless, informative website with a blog and biography that showed his volunteer work and local groups he helps.
Smaller insurance agencies typically have fairly poor websites and dated branding. We wanted to go above and beyond to separate Olde Liberty even further from other CT insurance agencies.
The sophisticated, responsive WordPress website has been highly applauded by insurance marketing professionals for its style, structure, and usability.
It features strong calls to action that keep users moving around the site, as well as free quote request forms, a referral program, and a blog.