Peterson Madsen Group
Boston, Massachusetts // Sustainability Firm Branding & Launch
The Challenge
This Boston-based startup sustainability firm creates and maintains CSR programs for large corporate clients. They came to us seeking the full suite: branding, print design, custom illustration, and a website integrated with e-commerce and SugarCRM.
Within a few months, they returned seeking help bringing to life the managing partner’s vision of a sustainability training tool board game.
The Strategy
We conducted a comprehensive series of brand consulting sessions to evaluate the market, develop messaging, and recommend visual attributes. This helped refine our direction on brand identity.
We presented the client with three distinct logo design options paired with specific character traits of the business. The client chose a bright, memorable logo and color scheme that would be appealing to a corporate audience while being distinctive.
We then designed stationery, Powerpoint templates, business cards, greeting cards, and eco-friendly USB drives, all featuring the new brand.
We developed content—text and illustrations—to use online and in full-color guides for sales distribution.
The Online Piece
Their responsive, e-commerce website mirrors the branding defined in our earlier phases of development and is paired with search engine optimized and keyword-driven text and custom illustrations. It features:
- Program and workshop sections
- Sections describing their unique process
- Simple online shopping cart for purchasing online sustainability courses
- Case studies, blog, and other resources
- Forms to gather leads into SugarCRM
- Strong calls to action for contacting and downloading free content
The Game Piece
We designed materials for their sustainability workshop, a training tool in the form of a board game, including:
- the game board and cards
- accompanying workbook and case study guide
- several iterations of a 2-page flyer for pitching to different audiences
- a landing page for their website
- banner ads to promote the workshop on industry websites
