Pets for Patriots

Nonprofit flyer design Nonprofit marketing campaign

Pets for Patriots

THE CHALLENGE

Pets for Patriots is a New York–based non-profit that unites rescue animals that would have difficulty finding homes—because of age, condition, or other challenging circumstance—with veterans, many of whom suffer from PTSD.

PTSD awareness, animal welfare, and veterans affairs are three important causes for 816 New York’s founder Sarah Williams. Finding Pets for Patriots has been a gift, and being brought on to work with them has been an honor.

THE RELATIONSHIP

On September 12, 2016, we were delighted and honored to hear that the marketing strategy & design we donated to Pets for Patriots helped their sponsored dog, Hooch, earn enough votes to win the American Humane Association’s 2016 American Hero Dog Awards. In all, Hooch won $7,500, some of which will be shared as a donation to Pets for Patriots. Read the full press here.

In early 2017, we assisted the non-profit with an ambitious campaign roll-out, called Forget Me Not, to assist their animal shelter partners to find homes for carefully selected long-term rescue pets (those having lived in the shelter for a long time). We devised social media and email graphics—as well as marketing strategy for rollout and ongoing promotion—to help capture the personality and gain social reach for these animals and the campaign as a whole.

We will be assisting Pets for Patriots on an ongoing basis with a variety of design and strategy projects:

  • We are updating existing flyers to better match their website and other branding.
  • We are also assisting with marketing strategy to help promote their donation efforts and partnerships with animal rescue organizations across the U.S.
  • From those strategy sessions, we have assisted with scheduling rollout of said promotions, as well as design of social media and email graphics, suggestions for social media posts, and more.

Location

Long Neck, New York

2016 American Hero Dog Awards

Read the Full Story

Category

Content Strategy, Print Design

Share