Santa Rosa, California // Insurance Company Brand Identity
An established business needing a refresh.
In business since 1970 with only minimal visual consistency developed over the years, RIC Insurance General Agency needed a refreshed brand.
We partnered with a fellow marketing agency to redesign their logo, create updated stationery and print pieces, redesign their website, and create additional visual identity items to showcase their relaunched brand image.
Within two years of having launched their renewed brand, the company was acquired by a major insurance conglomerate; they will be fully absorbed in 2020.