RIC Insurance General Agency

Santa Rosa, California // Insurance Company Brand Identity

The Challenge

An established business needing a refresh. 

In business since 1970 with only minimal visual consistency developed over the years, RIC Insurance General Agency needed a refreshed brand.

We partnered with a fellow marketing agency to redesign their logo, create updated stationery and print pieces, redesign their website, and create additional visual identity items to showcase their relaunched brand image.

Within two years of having launched their renewed brand, the company was acquired by a major insurance conglomerate; they will be fully absorbed in 2020.

Insurance website design

The Strategy

After holding a brand consulting session to define how to help create a standout presence in the insurance industry, we committed to the following:

  • Logo redesign with corresponding modernized color scheme
  • Trade show banners featuring eye-catching, thematically appropriate graphics
  • Responsive email templates and Powerpoint template
  • Stationery (business card, letterhead, document templates, envelopes, folder) and flyer designs
  • Responsive WordPress website redesign, with directory search feature, best practices for SEO in place, and keyword-driven, clearly organized navigation and content