Ride Bikes

Charleston, South Carolina // Sustainable Bike Shop Brand & Launch

The Challenge

A small business with a strong community commitment.

Ride Bikes is a sustainable neighborhood bike shop with a big heart. The owner is a strong advocate for bike safety and eco-friendly practices, and we were excited to work with him.

As a startup, they approached us for full brand development, including logo design, apparel design, and web design.

Responsive Design

The Strategy

We conducted a brand consulting session to capture & portray the message in a way that truly exemplified the owner’s personality. This helped refine a stylistic direction as well as serve as a survey of the general marketplace.

We completed the following brand identity projects for the client:

  • We designed the brand logo for the shop, centered around the style of service and the client’s preferred color scheme.
  • We developed a one-page microsite to feature their services, recycling efforts, events, the owner’s long history with cycling, and contact information.
  • We created multiple designs for shop apparel and merchandise.
  • We designed magazine advertising for local publications.
  • We helped them get set up on Facebook.