Ride Bikes
Charleston, South Carolina // Sustainable Bike Shop Brand & Launch
The Challenge
A small business with a strong community commitment.
Ride Bikes is a sustainable neighborhood bike shop with a big heart. The owner is a strong advocate for bike safety and eco-friendly practices, and we were excited to work with him.
As a startup, they approached us for full brand development, including logo design, apparel design, and web design.
The Strategy
We conducted a brand consulting session to capture & portray the message in a way that truly exemplified the owner’s personality. This helped refine a stylistic direction as well as serve as a survey of the general marketplace.
We completed the following brand identity projects for the client:
- We designed the brand logo for the shop, centered around the style of service and the client’s preferred color scheme.
- We developed a one-page microsite to feature their services, recycling efforts, events, the owner’s long history with cycling, and contact information.
- We created multiple designs for shop apparel and merchandise.
- We designed magazine advertising for local publications.
- We helped them get set up on Facebook.
