Beginning with a series of brand consulting sessions, we helped fine-tune the direction of the brand, its value, and its target audience.
We performed extensive market research to help the couple to project a better structured, sophisticated brand voice with a modern visual style, more applicable to the Gen Z audience they’re trying to attract.
Moving then into brand identity, we consulted on the design of a new logo and created business cards. We then delivered a brand brief outlining the following:
This project is in development and will be updated. Underway are UX and website redesign. Expected brand relaunch is Spring 2019.
Robinson/Scholastic Objectives : Norfolk, Connecticut
Thank you so much for your vision for us.