StateFund First

San Francisco, California // Insurance Company Brand Identity

The Challenge

An established business needing a bold palette. 

StateFund First was in need of a more user-friendly, engaging website and print design.

We partnered with a fellow marketing agency to create national advertising, perform UX, and create design concepts for the new site.

UX Review & Strategy
Insurance Ad Design

The Strategy

After holding a brand consulting session with our marketing partner to define how to help create a standout presence in the insurance industry, we committed to the following:

  • We performed a UX review to identify areas in which the existing website was failing its users, staff, and leads.
  • We presented the client with a thorough explanation of how they might better serve the needs of all user groups by reorganizing content, improving navigation, and improving the visual presentation.
  • We devised design concepts for the homepage and an interior page, working with their Umbraco developer to help understand our vision.
  • We created magazine ads, banner ads, and postcards to correspond with the new look and feel.