StateFund First
The Challenge
An established business needing a bold palette.
StateFund First was in need of a more user-friendly, engaging website and print design.
We partnered with a fellow marketing agency to create national advertising, perform UX, and create design concepts for the new site.
The Strategy
After holding a brand consulting session with our marketing partner to define how to help create a standout presence in the insurance industry, we committed to the following:
- We performed a UX review to identify areas in which the existing website was failing its users, staff, and leads.
- We presented the client with a thorough explanation of how they might better serve the needs of all user groups by reorganizing content, improving navigation, and improving the visual presentation.
- We devised design concepts for the homepage and an interior page, working with their Umbraco developer to help understand our vision.
- We created magazine ads, banner ads, and postcards to correspond with the new look and feel.