We have worked for years to maximize the restaurant’s exposure, attract and keep loyal customers, and further their already stellar reputation in the neighborhood. We maintain their active marketing & PR presence on all levels.
In July 2019, we relaunched the restaurant’s website with a fully responsive design, integrated with Gift Up (electronic gift cards) with PayPal, GrubHub, and ChowNow.
As the only vegan caterer in the Boston area, we shifted a large portion of the content focus to this amazing service, including an intake form and extensive catering menu.
We laid out their print menus in an easy-to-read online format. And we included information on the chef’s featured Vegan University program, where he has partnered with MIT, Brandeis, and Harvard to educate students on vegan dietary choices.
Particularly for brick-n-mortar businesses with e-commerce shops, strategy is key to keeping customers engaged online and in-house. You don’t want to over-sell and exhaust them.
During the holidays, there is a big push, and that requires organization and strategy. Their campaigns were:
The Red Lentil attracted some unforeseen press following the tragic bombing at the Boston Marathon. The ensuing manhunt took place in their neighborhood. Local and national news featured the restaurant as a landmark; the shootout that took place was just a block away.
We received a call early the next morning. The chef and the staff had decided to serve brunch for free for 5 hours the next day, a gesture they hoped would help heal the community. We had less than 24 hours to attract as much viral reach and press as we could.
In honor of his generosity, we did not charge the client for this project.