We have worked for years to maximize the restaurant’s exposure, attract and keep loyal customers, and further their already stellar reputation in the neighborhood. We maintain their active marketing & PR presence on all levels.
The Red Lentil attracted some unforeseen press following the tragic bombing at the Boston Marathon. The ensuing manhunt took place in their neighborhood. Local and national news featured the restaurant as a landmark; the shootout that took place was just a block away.
We received a call early the next morning. The chef and the staff had decided to serve brunch for free for 5 hours the next day, a gesture they hoped would help heal the community. We had less than 24 hours to attract as much viral reach and press as we could.
In honor of his generosity, we did not charge the client for this project.