Red Lentil Vegetarian & Vegan Restaurant has been our client since 2010. In 2021, they launched their second location in a nearby town outside Boston.
The first step in planning for the event was a strategy session with the chef / owner and general manager where we plotted a multi-tiered course:
- PR research and outreach to local press, bloggers, local town officials, state officials, and health-conscious groups
- Email and social media marketing to fans of flagship restaurant
- Event coordination for ribbon-cutting and online contest