Strategic Communications Resources
Our team of highly skilled, specialized content creators is hard at work putting together resources targeted for your industry.
Community & Nonprofit Organizations
Strategic Guide
Always Lacking Time & Money: How to prevent dedication from becoming burnout
Tips for nonprofit managers and teams on scheduling and calendaring, organizing content, automating repetitive tasks, content development and gathering, team-building. PLUS: Our exclusive Nonprofit Toolkit to get you started today!
Comms Strategy
Creating an effective communications plan for your nonprofit—and why it’s important
A good communications plan will help your nonprofit reach out to those in your corner—and those you want in your corner: your stakeholders and board, donors, constituents, and more.
Small Businesses
Comms Strategy
Too many marketing companies promise big results yet only deliver vanity metrics—numbers that look good and mean nothing.
You’re left with no clear way to quantify how many customers, subscribers, and leads have come by way of their efforts.
A clear communications strategy saves you from wasting huge dollars on marketing that is neither measured nor effective.
Case Studies
Brand Strategy: Business Advisory Firm
A new player in a heavily saturated marketplace of established business advisory firms each trying to attract the best products and bright minds in clean tech, emerging tech, sustainability, and conservation.
UX & Visual Design: Frontend Redesign
We started out with a comprehensive website review, where we look at Google Analytics data and interact with the site as a typical user would, and created a new direction.
Restaurants
Resources
Strategic Guide: Good food never matters when the seats are empty
- Offers opportunities for growth you might not have tried
- Challenges you to think about what’s holding you back
- Focuses your thinking around actionable goals
- And moves you forward!
Communications Strategy Guide
Stay competitive with a defined plan for restaurant communications that accounts for past, present, and future goals while increasing revenue across all platforms.
Case Studies
Brand Strategy & Promotion / PR Strategy for New Restaurant
Complete brand development, including brand identity (logo design, print design, email templates, social media pages, etc.); PR research and outreach to local press, bloggers, and health-conscious groups; In-person visits to nearby businesses with menus, flyers, and coupons; Email and social media marketing to fans.
Campaign: Healing After the Boston Marathon Bombing
The Red Lentil attracted some unforeseen press following the tragic bombing at the Boston Marathon. The ensuing manhunt took place in their neighborhood. The chef serve free brunch the next day. We had less than 24 hours to act.
Energy & Sustainability
Comms Strategy
As more innovators and influencers leverage technological advances, energy and sustainability professionals turn to a communications strategy to stay competitive. Distinguish your business with a strategic plan that improves the flow of communications, focuses on shared objectives, and unites stakeholders.