Brand Strategy & Promotion / PR Strategy for New Restaurant
Complete brand development, including brand identity (logo design, print design, email templates, social media pages, etc.); PR research and outreach to local press, bloggers, and health-conscious groups; In-person visits to nearby businesses with menus, flyers, and coupons; Email and social media marketing to fans.
Campaign: Healing After the Boston Marathon Bombing
The Red Lentil attracted some unforeseen press following the tragic bombing at the Boston Marathon. The ensuing manhunt took place in their neighborhood. The chef serve free brunch the next day. We had less than 24 hours to act.