Strategic Guide: Good food never matters when the seats are empty
Communications Strategy Guide
Stay competitive with a defined plan for restaurant communications that accounts for past, present, and future goals while increasing revenue across all platforms.
Brand Strategy & Promotion / PR Strategy for New Restaurant
Complete brand development, including brand identity (logo design, print design, email templates, social media pages, etc.); PR research and outreach to local press, bloggers, and health-conscious groups; In-person visits to nearby businesses with menus, flyers, and coupons; Email and social media marketing to fans.
Campaign: COVID-19 Crisis Communications
While his competitors shuttered due to the pandemic, the chef-owner wanted to try to stay open to serve takeout and delivery. We quickly mobilized and engaged the community to launch creative, informative, and heartfelt communications strategy across all platforms.
Campaign: Healing After the Boston Marathon Bombing
The Red Lentil attracted some unforeseen press following the tragic bombing at the Boston Marathon. The ensuing manhunt took place in their neighborhood. The chef serve free brunch the next day. We had less than 24 hours to act.